Record Point is an independent corporate advisory firm specialising in domestic and international advisory services for public and private companies.

Record Point advises FirstClick Consulting on sale to Publicis Groupe

ZenithOptimedia, part of CAC-listed global advertising and public relations company Publicis Groupe, announced that it had acquired FirstClick Consulting, Australia’s leading independent performance marketing agency.

FirstClick will become part of Performics Worldwide, ZenithOptimedia’s global performance marketing network.  The agency will rebrand to Performics Australia and will retain its current management team, led by CEO Grace Chu, who will join the Performics Global Executive Leadership Team.

Founded in 2005 and headquartered in Sydney, FirstClick provides clients across Australia with a full range of digital performance marketing services including search engine marketing, search engine optimisation, programmatic buying, social marketing, marketing analytics and conversion rate optimisation.  Over the last 10 years, FirstClick has established itself as a market leader and has built up an impressive list of blue chip clients.

Grace Chu, CEO of FirstClick, said: “We are very excited about becoming part of Performics Worldwide and the ZenithOptimedia Group. Our clients and our people will benefit from the global perspectives, best practices and capabilities that come with being part of this award winning international network. It’s a testament to the FirstClick team to be recognised as leaders within an international context.”

The transaction will provide FirstClick’s clients with a combination of global best practice and strong local knowledge, and provides a strong position to service the growing digital opportunity in Australia.

Record Point acted as exclusive financial advisor to FirstClick.